Thursday, March 8, 2012

Is Internet Marketing For You?

Ok self check time. Being great online has to do with more then being the best social media site online it's more then just ranking on first page of GOOGLE too.

Building a successful website is almost planning to storm the beaches of Normandy. It takes planning and understanding your market and then concentrating on a single message. When you figure out your message spreading it is easy.

Simply put :

  • Make it right the first time 
  • Search Engine Optimization, social media channels and pay per click marketing will help people locate you
  • Content you provide makes people stay and gives them a reason to return
  • Usability ensures that your message and visitor tasks are crystal clear
  • Analytics tell you what just happened
  • The combination of usability, analytics, and testing will tell you the why...
Marketing online has deep to do with 100 years or so of the direct marketing industry. The most important thing online (in my opinion) is the ability to measure the effectiveness in the following definition.

Marketing: Giving the right people the right message with the right offer at the right time.